About Us

Dr. George Karanastasis

Dr. George Karanastasis here. As you might be able to tell from my name, my family is Greek. And like most traditional Greek families, my parents expected me to become one of two things — either a doctor or a lawyer. I decided to become a doctor.

So I moved to Europe where I got my Doctors of Medicine. Then I went to Boston, where I was a research fellow at the Harvard-affiliated Beth-Israel Deaconess Medical Center. And while I had set myself for a long, promising career... after just a few months — I quit. And the reason why is simple...

I was tired of seeing how most medicine treated only the symptoms and not the root cause of people’s issues. After a while, I just couldn’t stand by that. So instead, in 2009 I founded Fisico Inc. to focus on more natural methods of healing the body — things like food, lifestyle and plant-based medicines.

And since then we’ve been able to help over 600,000 people improve their mobility, mental clarity, heart health, sleep, or simply boost their energy levels - to name just a few. ...Which has been a dream come true for me.

Our Mission

While helping 600,000 people with their health needs is no small feat, it's just the beginning. Our goal is to empower thirty million people1 to improve their health and live life on their terms by helping them take charge of their wellbeing. But let’s be honest: change is hard. In fact, without the right tools, lasting change is impossible. That’s why we embrace the philosophy of Kaizen. Small, consistent steps that – over time – lead to radical transformations.

Our premium, science-based supplements are created with that in mind - to be a small, simple step that compounds to massive change in someone's life. Think about it...

A wave starts out as a mere ripple, builds momentum, and becomes the behemoth that forces change. We are that wave. And we’re looking for as many like-minded people as possible to join our cause and spread our message.


By educating and inspiring others to better their health with the products we create and the content we publish. Everything we do centers around our core values:

  • Professionalism: Always show up and follow through on commitments.
  • Drive: Take pride in professional and personal growth and continuously seek to improve.
  • Innovation: Have a "can-do" attitude, never back down from a challenge, and keep working on a problem until it’s solved.
  • Respect: Have the utmost respect for yourself, your team, and our customers/clients.
  • Integrity: Make the right choice – even when it’s not in your best interest to do so.

Together, these premium supplements, combined with our foundational approach to health form the cornerstone of our ideology: DNA is not destiny. Aging and disease need not go hand in hand. The right strategy can keep one fit, mobile, and vibrant well into their golden years.

We currently operate exclusively in the US. Our long-term vision is to go global. It’s the only way to achieve maximum impact and become a true wave of change.

Most importantly, we truly care about our customers and our Better Business Bureau A+ rating proves it.


Dr. George Karanastasis

Dr. George Karanastasis

Founder & CEO

1Why thirty million people? Because that’s about ten percent of the US population. And scientists at Rensselaer Polytechnic Institute have found that when just ten percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society.